| Application Number | 24/00893/ADV |
| Status | Refused |
| Application Valid |
|---|
| 19/11/2024 |
| Consultation End |
|---|
| 27/12/2024 |
| Committee Meeting |
|---|
| N/A |
| Decision |
|---|
| Refusal |
| Decision Date |
|---|
| 10/01/2025 |
| Appeal Started |
|---|
| N/A |
| Appeal Decision |
|---|
| Allowed |
| Summary | |
| Application Number | 24/00893/ADV |
| Location Address | 20 Bath Road WORCESTER WR5 3EL |
| Proposal | Advertisement consent for a digital advertisement display. |
| Status | Refusal |
| Application Type | Advertisement |
| Appeal Decision | Allowed |
| Important Dates | |
| Application Received Date | 19/11/2024 |
| Application Valid Date | 19/11/2024 |
| Consultation Start Date | 06/12/2024 |
| Site Visited / Site Notice Date | 21/11/2024 |
| Consultation End | 27/12/2024 |
| Advert Expiry | |
| Committee Date (if applicable) | |
| Committee Agenda | |
| Decision Date | 10/01/2025 |
| Further Information | |
| Expected Decision Level | Delegated |
| Case Officer | Ros Vaux Harvey |
| Parish | Worcester City |
| Ward | Cathedral Ward |
| Applicant | Wildstone Estates Limited |
| Agent | Amon Yiu, Carter Jonas |
| Agent Address | One Chapel Place London W1G 0BG |
| Condition Details / Information Notes |
| The proposed illuminated advertisement by virtue of its design, size, siting, would result in an increased prominence of advertisement clutter and commercial presence in a primarily residential area, particularly outside daylight hours. The proposed illuminated advertisement would not be in keeping with predominant character of the local area and due to its location would result in harm to the amenity and outlook of neighbouring commercial buildings and residential dwelling houses. The proposed advertisement would thus result in a detrimental impact on amenity contrary to Policy SWDP21 of the South Worcestershire Development Plan (2016) and Government Advice in the National Planning Policy Framework and National Planning Practice Guidance. |
| By virtue of siting, design and means of the illumination the proposed digital signage would cause distraction to road users when accessing and egressing the site on an ‘A’ classified road which is a well-trafficked primary route with a good level of pedestrian footfall, resulting in a unacceptable impact on highway safety. The proposal results in a detrimental impact to public safety contrary to Policy SWDP21 of the South Worcestershire Development Plan (2016) and Government Advice in the National Planning Policy Framework and National Planning Practice Guidance. |
Plans, drawings and material submitted to the council are protected by the copyright acts (section 47, 1988 act). You may only use material which is downloaded and/or printed for consultation purposes, to compare current applications with previous schemes and to check whether developments have been completed in accordance with approved plans. Further copies must not be made without the prior permission of the copyright owner.
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In addition to consultations with the consultee listed, we will publicise the application in accordance with national requirements and our local policy. This publicity usually takes the form of letters to nearby properties, the posting of site notices and/or the placing of a public notice in our local newspapers.
| Address | Sent | Reply Received |
|---|---|---|
| 9 Rushton Court Princes Drive WORCESTER WR1 2PG | 05/12/2024 | |
| 22-26 Bath Road WORCESTER WR5 3EL | 27/11/2024 | |
| 11 Rushton Court Princes Drive WORCESTER WR1 2PG | 27/12/2024 | |
| 12 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 19 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 23 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 5 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 22-26 Bath Road WORCESTER WR5 3EL | 20/11/2024 | |
| 15 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 1 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 1 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 1 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 1 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 10 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 10 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 10 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 11 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 11 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 11 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 12 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 14 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 16 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 17 Bath Road WORCESTER WR5 3AA | 20/11/2024 | |
| 17 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 1A Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 2 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 2 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 2 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 2 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 21 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 25 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 29 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 3 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 3 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 3 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 3 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 31 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 33 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 35 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 37 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 4 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 4 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 4 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 4 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 5 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 5 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 5 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 6 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 6 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 6 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 6 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 7 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 7 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 7 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 7 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 8 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 8 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 8 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 8 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| 9 Doughty Court Princes Drive WORCESTER WR1 2PD | 20/11/2024 | |
| 9 King Charles Court Bath Road WORCESTER WR5 3HF | 20/11/2024 | |
| 9 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 | |
| Doughty Court Princes Drive Worcester WR1 2PD | 20/11/2024 | |
| King Charles Court Bath Road Worcester WR5 3HF | 20/11/2024 | |
| Rushton Court Princes Drive Worcester WR1 2PG | 20/11/2024 | |
| Saggar House Princes Drive Worcester WR1 2PG | 20/11/2024 | |
| Stinton Court Princes Drive Worcester WR1 2PE | 20/11/2024 | |
| Unit 1 Saggar House Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| Unit 2 Saggar House Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 9 Rushton Court Princes Drive WORCESTER WR1 2PG | 20/11/2024 | |
| 27 Bath Road WORCESTER WR5 3AB | 20/11/2024 | |
| 5 Green Hill Bath Road WORCESTER WR5 2AT | 20/11/2024 | |
| 10 Stinton Court Princes Drive WORCESTER WR1 2PE | 20/11/2024 |
| Name | Organisation | Sent | Reply Due | Reply Received |
|---|---|---|---|---|
| Transport Planning Unit | 20/11/2024 | 11/12/2024 | ||
| (Contaminated Land) | Worcestershire Regulatory Services | 20/11/2024 | 11/12/2024 | |
| Councillor Adam Scott(Cathedral) | 20/11/2024 | 11/12/2024 | ||
| Councillor Lynn Denham (Cathedral) | 20/11/2024 | 11/12/2024 | ||
| (Nuisance) | Worcestershire Regulatory Services | 06/12/2024 | 27/12/2024 |
| Constraints List |
| Contaminated Land |
| Canal and River Trust Major household and residental development - Consultation email: planning@canalrivertrust.org.uk |
| Air Quality Management Area: Worcester City AQMA |
| Flood Zone 2: Medium |
| SWDP 24: Archaeological Sensitive Areas (ASA) |
| Flood Zone 3: High |
| SWDP 5: Urban - Unsurveyed |
| SWDP Policy Area: Blue |
| SWDP 38: Green Space |
| Appeals Information | |
| Number | 24/00893/ADV |
| PINS Appeal Ref | APP/D1835/Z/25/3361008 |
| Method | Written Representations |
| Start date | |
| LPA Final Comments Due | |
| Interested Party Comments Due | |
| Inquiry Date | |
| Venue | |
| Decision | Allowed |
| Issue Date | 02/07/2025 |
https://acp.planninginspectorate.gov.uk/ViewCase.aspx?caseid=3361008
Plans, drawings and material submitted to the council are protected by the copyright acts (section 47, 1988 act). You may only use material which is downloaded and/or printed for consultation purposes, to compare current applications with previous schemes and to check whether developments have been completed in accordance with approved plans. Further copies must not be made without the prior permission of the copyright owner.
Tick here to show you have read and agree with the Copyright Notice.
Document Download Tips
How to reorder or group rows
Click on a column heading for the ability to sort the ‘group’ listing in ascending or descending order by using the up/down arrows. This is useful to sort by ‘name/organisation’.