Application Number 24/00893/ADV
Status Refused

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Planning Online Status


  • Application
    Valid
    19/11/2024
  • Consultation
    End
    27/12/2024
  • Committee
    Meeting
    N/A
  • Decision

    Refusal
  • Decision
    Date
    10/01/2025
  • Appeal
    Started
    N/A
  • Appeal
    Decision
    Allowed
Summary
Application Number 24/00893/ADV
Location Address 20 Bath Road WORCESTER WR5 3EL
Proposal Advertisement consent for a digital advertisement display.
Status Refusal
Application Type Advertisement
Appeal Decision Allowed

Important Dates
Application Received Date 19/11/2024
Application Valid Date 19/11/2024
Consultation Start Date 06/12/2024
Site Visited / Site Notice Date 21/11/2024
Consultation End 27/12/2024
Advert Expiry
Committee Date (if applicable)
Committee Agenda
Decision Date 10/01/2025

Further Information
Expected Decision Level Delegated
Case Officer Ros Vaux Harvey
Parish Worcester City
Ward Cathedral Ward
Applicant Wildstone Estates Limited
Agent Amon Yiu, Carter Jonas
Agent Address One Chapel Place London W1G 0BG

Condition Details / Information Notes
The proposed illuminated advertisement by virtue of its design, size, siting, would result in an increased prominence of advertisement clutter and commercial presence in a primarily residential area, particularly outside daylight hours. The proposed illuminated advertisement would not be in keeping with predominant character of the local area and due to its location would result in harm to the amenity and outlook of neighbouring commercial buildings and residential dwelling houses. The proposed advertisement would thus result in a detrimental impact on amenity contrary to Policy SWDP21 of the South Worcestershire Development Plan (2016) and Government Advice in the National Planning Policy Framework and National Planning Practice Guidance.
By virtue of siting, design and means of the illumination the proposed digital signage would cause distraction to road users when accessing and egressing the site on an ‘A’ classified road which is a well-trafficked primary route with a good level of pedestrian footfall, resulting in a unacceptable impact on highway safety. The proposal results in a detrimental impact to public safety contrary to Policy SWDP21 of the South Worcestershire Development Plan (2016) and Government Advice in the National Planning Policy Framework and National Planning Practice Guidance.

Copyright Notice

Plans, drawings and material submitted to the council are protected by the copyright acts (section 47, 1988 act). You may only use material which is downloaded and/or printed for consultation purposes, to compare current applications with previous schemes and to check whether developments have been completed in accordance with approved plans. Further copies must not be made without the prior permission of the copyright owner.

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Document Type Date Description File Size Drawing/Rev Number
Application Documents
Plans
Representations
Decision

Consultation Responses

Neighbour List


In addition to consultations with the consultee listed, we will publicise the application in accordance with national requirements and our local policy. This publicity usually takes the form of letters to nearby properties, the posting of site notices and/or the placing of a public notice in our local newspapers.


Address Sent Reply Received
9 Rushton Court Princes Drive WORCESTER WR1 2PG 05/12/2024
22-26 Bath Road WORCESTER WR5 3EL 27/11/2024
11 Rushton Court Princes Drive WORCESTER WR1 2PG 27/12/2024
12 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
19 Bath Road WORCESTER WR5 3AB 20/11/2024
23 Bath Road WORCESTER WR5 3AB 20/11/2024
5 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
22-26 Bath Road WORCESTER WR5 3EL 20/11/2024
15 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
1 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
1 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
1 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
1 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
10 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
10 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
10 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
11 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
11 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
11 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
12 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
14 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
16 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
17 Bath Road WORCESTER WR5 3AA 20/11/2024
17 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
1A Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
2 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
2 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
2 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
2 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
21 Bath Road WORCESTER WR5 3AB 20/11/2024
25 Bath Road WORCESTER WR5 3AB 20/11/2024
29 Bath Road WORCESTER WR5 3AB 20/11/2024
3 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
3 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
3 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
3 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
31 Bath Road WORCESTER WR5 3AB 20/11/2024
33 Bath Road WORCESTER WR5 3AB 20/11/2024
35 Bath Road WORCESTER WR5 3AB 20/11/2024
37 Bath Road WORCESTER WR5 3AB 20/11/2024
4 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
4 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
4 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
4 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
5 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
5 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
5 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
6 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
6 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
6 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
6 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
7 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
7 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
7 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
7 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
8 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
8 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
8 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
8 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
9 Doughty Court Princes Drive WORCESTER WR1 2PD 20/11/2024
9 King Charles Court Bath Road WORCESTER WR5 3HF 20/11/2024
9 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024
Doughty Court Princes Drive Worcester WR1 2PD 20/11/2024
King Charles Court Bath Road Worcester WR5 3HF 20/11/2024
Rushton Court Princes Drive Worcester WR1 2PG 20/11/2024
Saggar House Princes Drive Worcester WR1 2PG 20/11/2024
Stinton Court Princes Drive Worcester WR1 2PE 20/11/2024
Unit 1 Saggar House Princes Drive WORCESTER WR1 2PG 20/11/2024
Unit 2 Saggar House Princes Drive WORCESTER WR1 2PG 20/11/2024
9 Rushton Court Princes Drive WORCESTER WR1 2PG 20/11/2024
27 Bath Road WORCESTER WR5 3AB 20/11/2024
5 Green Hill Bath Road WORCESTER WR5 2AT 20/11/2024
10 Stinton Court Princes Drive WORCESTER WR1 2PE 20/11/2024

Consultee List


Name Organisation Sent Reply Due Reply Received
Transport Planning Unit 20/11/2024 11/12/2024
(Contaminated Land) Worcestershire Regulatory Services 20/11/2024 11/12/2024
Councillor Adam Scott(Cathedral) 20/11/2024 11/12/2024
Councillor Lynn Denham (Cathedral) 20/11/2024 11/12/2024
(Nuisance) Worcestershire Regulatory Services 06/12/2024 27/12/2024

Constraints List


Constraints List
Contaminated Land
Canal and River Trust Major household and residental development - Consultation email: planning@canalrivertrust.org.uk
Air Quality Management Area: Worcester City AQMA
Flood Zone 2: Medium
SWDP 24: Archaeological Sensitive Areas (ASA)
Flood Zone 3: High
SWDP 5: Urban - Unsurveyed
SWDP Policy Area: Blue
SWDP 38: Green Space
Appeals Information
Number 24/00893/ADV
PINS Appeal Ref APP/D1835/Z/25/3361008
Method Written Representations
Start date
LPA Final Comments Due
Interested Party Comments Due
Inquiry Date
Venue
Decision Allowed
Issue Date 02/07/2025

https://acp.planninginspectorate.gov.uk/ViewCase.aspx?caseid=3361008

Copyright Notice

Plans, drawings and material submitted to the council are protected by the copyright acts (section 47, 1988 act). You may only use material which is downloaded and/or printed for consultation purposes, to compare current applications with previous schemes and to check whether developments have been completed in accordance with approved plans. Further copies must not be made without the prior permission of the copyright owner.

Tick here to show you have read and agree with the Copyright Notice.

Document Download Tips

  • In order to view the documents please ensure you have ticked the Copyright Notice box above.
  • In order to view PDF documents, you will need to have the free Adobe Acrobat Reader software installed on your computer. Click here to download.
  • To view individual documents click on the 'Document Type' on the row you require and the document will open as an Adobe Acrobat pdf.
  • To download multiple documents in one go, tick all the boxes relating to the documents you wish to view and click Download selected files button.
  • If you wish to download ALL documents place a tick in the box in the header row and click 'Download Selected Files' button.
  • Note: some devices such as iPads that use iOS browsers do not have the standard capability to download multiple files as a default function. If you are experiencing difficulties you may need to download a free application to enable you to do this - known as a zip file. Go to the AppStore to download a zip file ‘app’.

How to reorder or group rows

Click on a column heading for the ability to sort the ‘group’ listing in ascending or descending order by using the up/down arrows. This is useful to sort by ‘name/organisation’.

Document Type Date Description File Size Drawing/Rev Number
Appeal