| Application Number | 24/00903/ADV |
| Status | Approved |
| Application Valid |
|---|
| 21/11/2024 |
| Consultation End |
|---|
| 16/12/2024 |
| Committee Meeting |
|---|
| N/A |
| Decision |
|---|
| Approval |
| Decision Date |
|---|
| 18/12/2024 |
| Appeal Started |
|---|
| N/A |
| Appeal Decision |
|---|
| N/A |
| Summary | |
| Application Number | 24/00903/ADV |
| Location Address | 1-2 Foregate Street Worcester WR1 1DB |
| Proposal | Retrospective advertisement application for two internal digital screens. |
| Status | Approval |
| Application Type | Advertisement |
| Appeal Decision | N/A |
| Important Dates | |
| Application Received Date | 21/11/2024 |
| Application Valid Date | 21/11/2024 |
| Consultation Start Date | 25/11/2024 |
| Site Visited / Site Notice Date | |
| Consultation End | 16/12/2024 |
| Advert Expiry | |
| Committee Date (if applicable) | |
| Committee Agenda | |
| Decision Date | 18/12/2024 |
| Further Information | |
| Expected Decision Level | Delegated |
| Case Officer | Ros Vaux Harvey |
| Parish | Worcester City |
| Ward | Cathedral Ward |
| Applicant | Howden Group Holdings Limited, Howden Group Holdings Limited |
| Agent | Miss Amelia Robson, Savills (UK) Limited |
| Agent Address | 33 Margaret Street London W1G 0JD |
| Condition Details / Information Notes |
| This consent expires at the end of a period of 5 years from the date of this notice. The advertisement(s) hereby approved shall be removed no later than 5 years from the date of this consent. Reason: In the interests of amenity and in accordance with policy SWDP21 of the South Worcestershire Development Plan 2016. |
| The lighting for the illuminated advertisement hereby approved shall be turned off when the offices are closed to the public. Reason: In the interests of amenity and in accordance with policy SWDP21 of the South Worcestershire Development Plan 2016. |
| The development hereby permitted shall be carried out and completed in accordance with the following approved plans and associated documents and the specifications and recommendations contained therein, except where otherwise stipulated by conditions attached to this permission Location Plan Proposed Elevation Plan Prioposed Digital Screen Reason: To ensure compliance with the approved scheme and policies SWDP 6, 21 and 24 of the South Worcestershire Development Plan. |
| In the hours of darkness, the advertisement display luminance shall be no greater than the recommended maximum light time luminance value set out in table 10.4 within the Institute of Lighting Professionals- Professional Lighting Guide (PLG 05) ‘Brightness of Illuminated Advertisements, Including Digital Displays (or its equivalent in a replacement guide) in cd/m2. Reason: In the interests of amenity, public safety and in order to retain effective planning control. |
| In daylight hours, the advertisement display luminance shall be controlled in order to reflect ambient light conditions (to ensure it is neither to bright or to dull) and shall be at times no greater than the recommended maximum daytime luminance values set out in table 10.5 within the Institute of Lighting Professionals- Professional Lighting Guide (PLG 05) ‘Brightness of Illuminated Advertisements, Including Digital Displays (or its equivalent in a replacement guide) in cd/m2. Reason: In the interests of amenity, public safety and in order to retain effective planning control. |
| Unless otherwise permitted, the minimum display time for each advertisement shall be 10 seconds and the advertisement shall not include any features which would result in interactive/advertisements being displayed. Reason: In the interests of amenity, public safety and in order to retain effective planning control. |
| The interval between successive advertisements shall be no greater than 1 second and the complete display shall change without effect. The display to include a mechanism to default to a blank or black screen in the event of malfunction or if the advertisement is not in use. Reason: In the interests of amenity, public safety and in order to retain effective planning control. |
| No images displayed shall resemble official road traffic signs, traffic lights or traffic matrix signs. Reason: In the interests of amenity, public safety and in order to retain effective planning control |
| The Local Planning Authority has acted positively and proactively in determining this application by assessing the proposal against all material considerations, including planning policies and any representations that may have been received and subsequently determining to grant planning permission in accordance with the presumption in favour of sustainable development, as set out within the National Planning Policy Framework. |
Plans, drawings and material submitted to the council are protected by the copyright acts (section 47, 1988 act). You may only use material which is downloaded and/or printed for consultation purposes, to compare current applications with previous schemes and to check whether developments have been completed in accordance with approved plans. Further copies must not be made without the prior permission of the copyright owner.
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| Document Type | Date | Description | File Size | Drawing/Rev Number | |
|---|---|---|---|---|---|
| Application Documents | |||||
| 01.Application Form | 22/11/2024 | Applicationformredacted | (221kb) | - | |
| Plans | |||||
| 04. Site/Location Plan | 22/11/2024 | Locationplan | (501kb) | - | |
| Representations | |||||
| 09. Response - consultee | 05/12/2024 | Highways Comments | (94kb) | - | |
| 09. Response - consultee | 09/12/2024 | Conservation Officer Comments | (17kb) | - | |
| 09. Response - consultee | 09/12/2024 | Conservation Advisory Panel – Comments Made – 04 December 2024.docx | (19kb) | - | |
| Decision | |||||
| 11. Decision Information | 23/12/2024 | Delegated Report | (251kb) | - | |
| 12. Decision Notice | 23/12/2024 | Decision Notice | (193kb) | - | |
| Planning Application Documents | |||||
| L241121 - SAV Cover Letter - Worcester.pdf | 22/11/2024 | Cover Letter | (141kb) | - | |
| HOWWORCID2_3.pdf | 22/11/2024 | Proposed elevation | (39kb) | - | |
| HOWWORCID2_4.pdf | 22/11/2024 | Installed displays | (471kb) | - | |
| HOWWORCID2_1.pdf | 22/11/2024 | Proposed digital screen | (92kb) | - | |
| HOWWORCID2_2.pdf | 22/11/2024 | Exisitng elevation | (30kb) | - | |
In addition to consultations with the consultee listed, we will publicise the application in accordance with national requirements and our local policy. This publicity usually takes the form of letters to nearby properties, the posting of site notices and/or the placing of a public notice in our local newspapers.
| Address | Sent | Reply Received |
|---|---|---|
| 16 The Foregate WORCESTER WR1 3QD | 22/11/2024 | |
| 3 Foregate Street Worcester WR1 1DB | 22/11/2024 | |
| 64 Foregate Street WORCESTER WR1 1DX | 22/11/2024 | |
| 65 Foregate Street WORCESTER WR1 1DX | 22/11/2024 | |
| 7 Sansome Street WORCESTER WR1 1UH | 22/11/2024 | |
| Flat 1 3 Foregate Street WORCESTER WR1 1DB | 22/11/2024 | |
| Flat 2 3 Foregate Street WORCESTER WR1 1DB | 22/11/2024 | |
| Flat 3 3 Foregate Street WORCESTER WR1 1DB | 22/11/2024 | |
| Flat 4 3 Foregate Street WORCESTER WR1 1DB | 22/11/2024 | |
| Flat 5 3 Foregate Street WORCESTER WR1 1DB | 22/11/2024 | |
| Ground Floor Office At 3 Foregate Street WORCESTER WR1 1DB | 22/11/2024 |
| Name | Organisation | Sent | Reply Due | Reply Received |
|---|---|---|---|---|
| Councillor Adam Scott(Cathedral) | 22/11/2024 | 13/12/2024 | ||
| Councillor Lynn Denham (Cathedral) | 22/11/2024 | 13/12/2024 | ||
| Paul Collins | Conservation Officer | 22/11/2024 | 13/12/2024 | |
| Transport Planning Unit | 25/11/2024 | 16/12/2024 |
| Constraints List |
| Air Quality Management Area: Worcester City AQMA |
| SWDP 24: Archaeological Sensitive Areas (ASA) |
| SWDP 6: Conservation Area |
| SWDP 5: Urban - Unsurveyed |
| Air Quality Management Consultation Area: Rainbow Hill Consultation Zone |
| No associated appeals |