| Application Number | 25/00393/ADV |
| Status | Refused |
| Application Valid |
|---|
| 06/05/2025 |
| Consultation End |
|---|
| 27/06/2025 |
| Committee Meeting |
|---|
| N/A |
| Decision |
|---|
| Refusal |
| Decision Date |
|---|
| 27/06/2025 |
| Appeal Started |
|---|
| 03/09/2025 |
| Appeal Decision |
|---|
| Dismissed |
| Summary | |
| Application Number | 25/00393/ADV |
| Location Address | Silver Street Worcester |
| Proposal | Advertisement consent for a digital matrix hoarding. |
| Status | Refusal |
| Application Type | Advertisement |
| Appeal Decision | Dismissed |
| Important Dates | |
| Application Received Date | 24/04/2025 |
| Application Valid Date | 06/05/2025 |
| Consultation Start Date | 06/06/2025 |
| Site Visited / Site Notice Date | |
| Consultation End | 27/06/2025 |
| Advert Expiry | 29/05/2025 |
| Committee Date (if applicable) | |
| Committee Agenda | |
| Decision Date | 27/06/2025 |
| Further Information | |
| Expected Decision Level | Delegated |
| Case Officer | Rebecca Marshall |
| Parish | Worcester City |
| Ward | Fort Royal |
| Applicant | Mr John Ohara, Replyshort Ltd |
| Agent | |
| Agent Address | |
| Condition Details / Information Notes |
| The proposed digital screen advertisement by reason of its excessive size, design and appearance, and illumination would constitute an overly dominant and incongruous addition to the streetscene which would fail to preserve the visual amenity of the surroundings and result in visual harm to the Lowesmoor Conservation Area, contrary to policy SWDP21 of the South Worcestershire Development Plan. |
| In the proposed location, adjacent to and visible from a complex, signalised junction layout with vehicular movements in multiple directions and pedestrian activity, the illuminated digital screen, with displays changing every 10 seconds, would result in unacceptable distraction to motorists and pedestrians, posing an unacceptable hazard to public and highway safety, contrary to policy SWDP4 and SWDP21 of the South Worcestershire Development Plan. An assessment of personal injury accident record has not been provided and it is considered the digital advertisement will exacerbate the risk of road accidents. |
Plans, drawings and material submitted to the council are protected by the copyright acts (section 47, 1988 act). You may only use material which is downloaded and/or printed for consultation purposes, to compare current applications with previous schemes and to check whether developments have been completed in accordance with approved plans. Further copies must not be made without the prior permission of the copyright owner.
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In addition to consultations with the consultee listed, we will publicise the application in accordance with national requirements and our local policy. This publicity usually takes the form of letters to nearby properties, the posting of site notices and/or the placing of a public notice in our local newspapers.
| Address | Sent | Reply Received |
|---|---|---|
| Guildhall High Street WORCESTER WR1 2EY | 02/06/2025 | |
| 29 Great Oaty Gardens WORCESTER WR4 0HD | 22/05/2025 | |
| 11-11A Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 13 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 13A-13B Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 13C Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 15 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 17 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 18 Lowesmoor WORCESTER WR1 2SG | 06/05/2025 | |
| 19 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 21 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 21A Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 23 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 23A Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 7 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| 9 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| First Floor Offices Above 7 And 11 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| Flat 1 17 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| Flat 1 St Georges House 7-11 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| Flat 2 17 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| Flat 2 St Georges House 7-11 Lowesmoor WORCESTER WR1 2RS | 06/05/2025 | |
| St Georges House 7-11 Lowesmoor Worcester WR1 2RS | 06/05/2025 |
| Name | Organisation | Sent | Reply Due | Reply Received |
|---|---|---|---|---|
| Councillor Atif Sadiq(Fort Royal) | 06/05/2025 | 27/05/2025 | ||
| Councillor Jabbar Riaz (Fort Royal) | 06/05/2025 | 27/05/2025 | ||
| Paul Collins | Conservation Officer | 06/05/2025 | 27/05/2025 | |
| Transport Planning Unit | 06/06/2025 | 27/06/2025 |
| Constraints List |
| Air Quality Management Area: Worcester City AQMA |
| Air Quality Management Consultation Area: Rainbow Hill Consultation Zone |
| Heritage At Risk: Lowesmoor, Worcester - Conservation Area, Conservation area, https://historicengland.org.uk/advice/heritage-at-risk/search-register/list-entry/5226 |
| Contaminated Land |
| SWDP 24: Archaeological Sensitive Areas (ASA) |
| SWDP 6: Conservation Area |
| SWDP 2: Development Boundary |
| SWDP 5: Urban - Unsurveyed |
| SWDP 10: Secondary Shopping Frontage |
| Appeals Information | |
| Number | 25/00393/ADV |
| PINS Appeal Ref | APP/D1835/W/25/3371410 |
| Method | Commercial Appeals |
| Start date | 03/09/2025 |
| LPA Final Comments Due | |
| Interested Party Comments Due | |
| Inquiry Date | |
| Venue | |
| Decision | Dismissed |
| Issue Date | 10/10/2025 |
https://acp.planninginspectorate.gov.uk/ViewCase.aspx?caseid=3371410
Plans, drawings and material submitted to the council are protected by the copyright acts (section 47, 1988 act). You may only use material which is downloaded and/or printed for consultation purposes, to compare current applications with previous schemes and to check whether developments have been completed in accordance with approved plans. Further copies must not be made without the prior permission of the copyright owner.
Tick here to show you have read and agree with the Copyright Notice.
Document Download Tips
How to reorder or group rows
Click on a column heading for the ability to sort the ‘group’ listing in ascending or descending order by using the up/down arrows. This is useful to sort by ‘name/organisation’.
| Document Type | Date | Description | File Size | Drawing/Rev Number | |
|---|---|---|---|---|---|
| Appeal | |||||
| 33. Appeal Decision | 10/10/2025 | Appeal Decision - 3371410.pdf | (180kb) | - | |